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Menu Design for Right Coast Pizza

Graphic Design Project – Menu Design:

menu illustration designThe design team at Trent Studios is currently working with the owners of Right Coast Pizza in Wheat Ridge, Colorado, to design a new menu. When the boys at Right Coast approached us about the project, they indicated that they wanted their new menu to have a retro feel. The pizza parlor itself is an interesting mix of modern and retro – while their colors and interior design choices are distinctly modern, their building was originally a garage. The front of Right Coast still incorporates a garage door, and the place has a certain aire of the 1950’s. Pulling inspiration from this interesting dichotomy, Trent Studios got to work on Right Coast Pizza’s menu design, focusing on typography and layout to communicate “modern-retro” to their pizza-loving customers.

The final design came from pulling together Right Coast Pizza’s modern color palette (the inside of their shop is yellow, the outside a muted green, with grey accents) with multiple retro-inspired fonts* and shapes. To add a touch of soda-shoppe-nostalgia, we topped off our design with a sweet dot-and-diamond border.

(*note: a fantastic, commercial-friendly font resource can be fount at fontsquirrel.com . We love their @font-face kits too!).

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