What is S.E.O. ( Search Engine Optimization )
When you go to a search engine, such as google.com and search for something, you are not really searching the web. You are searching their copy of the web. Google, and other search engines, make a copy of the internet and store it in their database.
Search Engine Optimization (SEO) is making the website as easy for search engines to index (store) and crawl as possible. For example, some search engines do not like (or can not crawl) characters in URLs such question marks (?) or ampersands (&). Some search engines do not like the same keyword phrase listed more than X times on a page. Some HTML or CSS tags are more important to search engines than others. Search engine optimization is very involved and if it’s not done right, your site could be penalized by the search engines with a lower ranking.
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