Dr. Archer came to me with an idea of what she wanted her logo design to look like – an impression, or a feeling, of what she wanted it to give. She also pointed-out that she liked the design of another retro-style logo she had seen. She wanted her retro logo design to have an old-time, house-call style to it. She knew she wanted an old Chevy pick-up in it and a dog. Since she also treats cats, so I thought there should be a cat in it. We played around with a few dog breeds and fur colors. In the end, the light brown Labrador looked best against the light blue pick-up.
We looked at a few different angles of the pick-up. Her initial idea was showing more of the side of the pick-up. I thought showing an equal amount of both the side and the front would look best. She agreed. I presented her with a few ideas. Some of the ideas included a ribbon. With the old Chevy pick-up, we thought the red ribbon was a good match.
When you looked at her new retro logo design, I wanted it to convey two things: (1) she will come to you and (2) she will give your pet the respect and attention they deserve and not rush things or miss anything.
I took her idea, proposed some ideas of my own, and produced a retro logo design she really likes, and one that conveys everything she wanted it to.
Growing-up on the farm, my dad had, and still does, this exact 1949 Chevy pick-up, so I’m already familiar with that style.
The final logo file included the detailed version you see here, a more simplified one without the gradients and transparent window, and two grey-scale versions. I also always include the Pantone color numbers, CMYK values, RGB values, and web-safe hex color values, and the fonts names.
When Dr. Archer came to review the first round of the draft ideas, she said she was ready to not like them. I was happy to disappoint her. 🙂 She liked them very much.