Singletrack Trails owner and founder, Greg Mazu, initially contacted me to redesign his website singletracktrails.com. A couple weeks later, he asked if I’d be interested in redesigning his booklet and rack card.
The SingletrackTrails.com website was not mobile-responsive and had an outdated design. The blog page only displayed a portion of the blog posts and you couldn’t get to the archived posts.
The old website utilized plug-ins that pulled images and videos from an outside website, and the image galleries were built in Flash, so they weren’t mobile-friendly. A lot of the images on the old site hadn’t been optimized at all. For example, some were 3,000 pixels wide. Ouch! That’s going to take a minute to download.
As with most new website design projects, I presented Greg with a few new, mobile-responsive website designs to choose from. He liked one in particular, so we moved forward with it. I created webspace on my server, installed WordPress, and started implementing the new design into a customized theme.
The new website houses all images and videos, are resized and optimized so they load faster, and take advantage of the NextGen Gallery image gallery plug-in for WordPress.
I will be hosting Greg’s new website on my server as part of my Managed WordPress Hosting.
12 Page Booklet and Rack Card Redesign:
As with the website, the booklet was also in need for a new, updated design, and since we’re redesigning the website, we might as well design the booklet to match.
My plan with the booklet, which is 17″ wide and 5.5″ tall unfolded, was to fill the background of each spread with one image. Greg took a lot of the photos that were used in the booklet, and they look pretty good, so I thought we should show them off and make them as big as possible.
The problem was, however, that some of the images weren’t taken with that in mind. So what I did was, in Adobe Photoshop, I cloned the background grass or dirt into a wider canvas, so what was a 8″ wide image became a 17″ wide image. In one case I had to remove a person or vehicle so the image would fit and look good.
I used the same fonts and colors in the booklet and rack card as what I used in the new website.
Because Greg was traveling to a tradeshow and needed the booklets and rack cards in just a few days, I had them both printed by NextDayFlyers.com
Greg had this to say about the experience:
They looked great. They were at the hotel waiting for me. People really liked the booklet.
This has been a really fun graphic design project to work on. We’re currently working on a new logo for Singletrack Trails, Inc. (I already have my favorite!)