It’s about trust. If the website design doesn’t look professional, visitors will leave because they don’t trust the business or the people behind it. Versus, if the design looks professional, and they feel they’ve landed on the correct website, they will proceed further into the website to get what they want.
What does a professionally designed website look like?
- It has a professionally designed and easy to find logo at the top.
- The business name or website name is easy to find and read.
- It has an easy to find and use navigational menu.
- It has a phone number that’s easy to find and read.
- The website design is not cluttered.
- It has clearly defined sections to it.
- The website uses no more than 2 fonts and all of the text, except for text links, are the same color.
2. Immediate Verification:
It should be clear, with a good website design, what it is you’re selling, whether it’s a product or a service. Within a few seconds of landing on your website, the visitor should know what it is you’re selling. If they don’t know what you’re selling, they’ll leave. Below are a few things that should be in place so the visitor knows they’ve landed on the correct website.
The best way for the visitor to know they’ve come to the right place, is with a photo. If you sell products, the photo should be of your product. If you sell a service, such as fitness training, the photo should be of someone exercising, for example. If you sell multiple products or services, a slideshow (or slider) is a great way to showcase more than one product or service. It also entertains the visitors and, if the slider has some sort of navigational control, gives the visitors some control over it so they can pause it, forward to the next image/slide, or go back to the previous image/slide.
The logo is often the first thing visitors see when they visit a website, because it is often at the top, left corner of the website. A lot of people read from left to right, top to bottom. A well designed logo will either blatantly or subliminally say what the business sells or does. Take this logo design I recently did for Loveland Veterinary Housecall Practice, LLC. The red cross on the door of the pickup truck implies ‘medical’. The dog and the cat clearly says ‘pet’. The pickup truck implies the veterinarian will come to you.
c. Business Name
If you don’t have a logo, you will at least have the name of your business on your website. Hopefully, your business name will include what you sell. Again, using Loveland Veterinary Housecall Practice, LLC as an example, the name clearly says what they do.
3. Easy to Navigate
Your website needs to be easy to navigate. The location of the navigational menu needs to be easy to find and it needs to be easy to use on all devices, including smart phones and tablets. You can have the best looking, professionally-built website ever, but if your visitors can’t navigate around in it, you may as well not have one. Three common locations of navigational menus are vertically along the left or right sides, or horizontally across the top of the website. In my opinion, a horizontal menu is best and it should be towards the top of the website, either above or below your business name or logo. The names of the pages in your menu should be short and accurately represent the pages they link to. For example, if you have a page on your site that talks about the business and how it got started, call the page “About Us” or simply “About” This is a common name for this type of page today. The type should be large enough to read and using a font that’s easy to read, such as Helvetica or Arial.
With mobile devices, such as smart phones and tablets, everywhere today, it’s important that your website looks good and functions on these devices, as well as on computers and laptops. According to a recent mobile phone study from PewResearch, 60% of cell phone owners are using their cell phones to access the internet. That does not include checking their email. That’s using a browser to find more information. Are they trying to find you? What if your website isn’t mobile-responsive? According to an article on Search Engine Watch on mobile-friendly sites, 74% of mobile users say they’re more likely to revisit mobile-friendly websites. 61% are more likely to leave if a website is not mobile-friendly. Whatever C.M.S. (Content Management System) you’re using, such as WordPress or Joomla, or shopping cart system such as Miva Merchant, there is a mobile-responsive theme or framework for it. Unless someone specifies they do not want a mobile-responsive website design, I’m going to build them one.
If you need help with your website design, call or email me.