Before I get into how to create an email newsletter with mailpoet 3, let me quickly explain what MailPoet is.
What is MailPoet?
MailPoet is a free email newsletter creation plug-in for WordPress and sending service. I heard about MailPoet several years ago. At the time, I was using a hosted, stand-alone script called phpList. phpList was great because it did everything. But because of that ‘do everything’ power, it was a little overwhelming for my clients, so I had to look into other options. Enter MailPoet. I tried it out and liked it right away. It was, and continues to be, simple. A big reason I like it is because it’s a plug-in for WordPress. All my clients websites are built in WordPress and it’s nice having one location to go to write a blog post, add a product, and send a newsletter.
Another nice, and free, service MailPoet offers is an email newsletter testing website. This website/service tests the ‘spammyness’ of your email newsletters and will offer recommendations. Simply go to http://www.mail-tester.com/, copy the randomly-generated email address provided, send a preview of your email newsletter to that address, then return to mail-test.com and click the blue “Then check your score” button to check the spammyness of your email newsletter.
Create Your MailPoet Account:
1. Sign-up at MailPoet.com
Before you start building your email newsletter, I recommend that you first create your account at MailPoet.com. MailPoet offers a free account for those planning on sending to no more than 2,000 subscribers. They also offer other, paid plans, if you need. The reason I recommend creating your account at MailPoet.com is that you use them to send your email newsletters and not your website or hosting provider. Using their sending service is more reliable than using your own website or hosting provider. I’ve tried using my own website or hosting provider, and I did not receive my preview email.
2. Activation Key:
Once you’ve signed-up at MailPoet.com, go to your account and click on My Subscriptions. Copy your key.
3. Verify Key:
With your key copied, log-in to your WordPress Dashboard, mouse-over MailPoet, click on Settings, then click on the Key Activation tab. Paste your key into the space provided and click Verify.
4. Activate MailPoet Sending Service:
Now click the Send With tab and click the “Activate” button in the “MailPoet Sending Service” box.
How to create a newsletter MailPoet 3:
The folks at MailPoet recently released version 3. It’s a major upgrade and looks quite a bit different to the previous version. So, I thought I’d put together a quick blog post on how to create and send an email newsletter with MailPoet 3, including screenshots.